Alt Text and Title Attributes

You can accomplish much of the work of making your content accessible by setting alt and title attributes on various elements—such as links, images, forms, and multimedia. These two attributes, although similar, are not identical.

  • Alt An alt attribute is intended to provide alternative information for elements that cannot be seen (e.g., visually impaired individuals cannot see images in your output). The alt attribute text should briefly describe what the element is about.
  • Title A title attribute is created when you add screen tip (or tool tip) text for an element. The title attribute text should provide additional information about the element.

Table of Alt and Title Elements

Following are the different types of elements for which you can set alt and/or title (screen/tooltip) attributes.

Element

Alt Attribute

(Alternate Text)

Title Attribute

(Screen Tip)

Audio (Links and Embedded)

Cross-References1

Equations

Images

Movies (Links and Embedded)

QR Codes

Text Hyperlinks1

1When you add a screen tip a <title> tag is created in the markup.