Optimizing Search

Optimizing Search

Following are some optimization tips to improve the quality of your search results:

  • Meta Descriptions You can add a meta description to a topic in the Properties dialog. Meta descriptions are brief summaries of web pages and are displayed in search engine results pages (SERPs). Therefore, they are useful for search engine optimization in HTML5, WebHelp, and WebHelp Plus outputs. See Adding Meta Descriptions for Topics.
  • Optimizing Your Content There are a variety of tasks you can perform to optimize your content. This includes adjusting topic titles, heading tags, file names, index keywords, body text, and meta descriptions. You can also determine whether or not the search engine considers how many internal links there are to a topic when considering that topic's search result ranking. See Optimizing Your Content.
  • Optimizing Your Site You can take actions to optimize the site where your output is published. This includes generating a sitemap, including a robots.txt file, enabling non-XHTML files in search, changing pagination settings, and showing navigation links. See Optimizing Your Site.
  • Ranking Search Results The Flare search database generates organic search results and looks at numerous signals, factors, and metrics to determine how relevant the results are to the query terms. Understanding how searches are ranked in the different outputs helps you determine strategies for optimizing your search results. See Ranking Search Results.
  • Reports With MadCap Pulse or Feedback, you can determine how readers are using search in your online output. This helps you determine what users are looking for in your content and what they can and cannot find. You can use Pulse or Feedback Explorer to view all used search phrases, as well as searches where no results were returned to the user.
    • MadCap Pulse If you have purchased Pulse, authorized users can run either the Search Phrases report or the Search Phrases with No Results report. See Reports.
    • MadCap Feedback If you have purchased Feedback, your Pulse administrator can see the search keywords entered by users, including terms that did not return results for readers. See About MadCap Feedback.