Variables

Variables are brief, non-formatted pieces of content (such as the name of your company’s product or phone number) that can be edited in one place but used in many places. A variable has two main components—the variable name and the variable definition. When you insert a variable, the user sees the variable definition in the output. If you later need to modify the definition of a variable, you only need to change it in one place and the change is made automatically everywhere that the variable is inserted.